Frigid temperatures, aggressive mosquitos and an abundance of lakes might be the first topics when thinking how to describe Minnesota. However, these topics didn’t come to mind with the implementation of the new Minnesota Timberwolves. Currently, Nike has officially released two colorways; the Association and the Icon.
The Timberrebuilder team was invited out to meet with CEO of the Timberwolves Ethan Casson and infamous designer Rodney Richardson. Richardson, along with a team of designers at RARE envisioned and developed a Timberwolves brand that spoke to the state, the city, and the fan contrary of topics we initially think.
In a previous interview Richardson describes, “Minnesota can be a hard place to live, due to the harshness of its cold climate. It can also be one of the most beautiful places. Not only do we apply that to the natural landscape of Minnesota, but also to the city landscape,” Richardson said. “While it’s tough, it’s also beautiful. The people of this area love their city. In turn, the city loves them back. With this great love of place, there is a pack-like mentality, which aligns with the characteristics of this team’s totem: the timber wolf.”
In describing the newly released uniforms, Richardson’s kept in mind auroras and the coniferous landscape Minnesota embodies. He wanted a lot more of the volt green to be shown but represented with the midnight blue.
These jerseys will only be worn for the six Saturday home games and we are still waiting on one more silhouette of the uniform to be released at a later date.